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Mark Strawmyer

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mark.strawmyer
@crowehorwath.com

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Commerce and Digital Marketing

It is becoming increasingly difficult to stand out from the pack online. How do you generate a “viral” marketing buzz that drives people to your site? Once they are at your site, how do you improve the online experience to keep them there?

Crowe Horwath LLP helps you move forward with commerce and digital marketing solutions. When organizations need to “cut through the clutter” to be seen and heard, Crowe delivers:

Marketing strategies. Start by homing in on your essential goals. Is your intention to build brand awareness, improve sales, or a mixture of both? Who are your existing customers and prospects? By understanding the customer segments, Crowe applies marketing know-how and experience to help you reach more customers and build loyalty.

Visibility enhancement. Crowe assists with search-engine optimization and other methods to raise awareness. We can help you tie to popular “blogs” and social networking sites. Our goal is to drive increasing amounts of traffic to your Web site.

Crowe helped a professional sports team create a social networking site. When it launches, fans of the team will be able to create a personal home page and connect with friends online, thereby strengthening spirit and loyalty between the team and its fans. This example, only one of many, illustrates how Crowe can help you inventively use the Web’s reach to strengthen your ties with customers.

Our commerce and digital marketing solutions are built using Microsoft® technologies and platforms. Examples include the Microsoft .NET Framework, SQL Server, Commerce Server, Office PerformancePoint Server, Office SharePoint® Server (including Excel® and InfoPath®), SQL Analysis Services, SQL Reporting and Integration Services, BizTalk® Server, and Project Server. These agile components enable our professionals to reduce development costs and take new ideas to market faster.

Crowe is one of the few, select companies to be named a Microsoft Gold Certified Partner in multiple competencies. We create solutions that appeal to companies seeking innovative strategies to drive traffic to their Web sites, strengthen their brands, and build customer loyalty.


Microsoft, SharePoint, Excel, InfoPath, and BizTalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.