Customers are the core of every business.

Increasingly squeezed by economic factors and a highly competitive marketplace, decision makers are looking for a customer relationship management (CRM) solution to help increase revenue and improve customer satisfaction and retention. That means implementing efficient, cost-effective sales, marketing, and customer service processes, while making key customer information visible and easily shared across your organization. That also means making sure the customer is at the center of every business decision.

Crowe Horwath LLP provides personalized Microsoft Dynamics CRM solutions to help your organization achieve its goals. Our solutions focus on helping you increase your sales and service profitability, enhance your customer retention and satisfaction, improve your marketing effectiveness, and reduce your operational costs.

Our Service Offerings
Crowe offers solutions that address the needs of organizations in many industries, including financial services, higher education, and manufacturing. Our CRM implementation approach is different because we take the time to focus on process improvement through business strategy assessments.

• CRM strategic assessment. Too many implementation partners take a cookie-cutter, product-focused approach to implementing CRM. Our strategic assessment focuses on understanding your company’s mission, critical initiatives, goals, technical infrastructure, and unique business challenges prior to implementing the software. During this assessment, Crowe makes specific strategic and process recommendations so the CRM tool can effectively support your business.
• CRM process improvement. Crowe will work with you to analyze your organization’s current sales, marketing, and customer service processes, making procedural changes to help you fully leverage your investment in CRM.
• CRM implementation. The true test of CRM’s value to your organization is the effectiveness of the implementation. With over 10 years of experience in implementing CRM packaged software, Crowe can provide the technical expertise and project methodology to help ensure your CRM implementation is successful.

For more information, contact Jason Bomers at 616.752.4279 or jason.bomers@crowehorwath.com.

Microsoft and Dynamics are either trademarks or registered trademarks of Microsoft Corp. in the United States and/or other countries.