CRM Solutions for Manufacturing

In an increasingly competitive and global marketplace, manufacturers strive daily to enhance their productivity while streamlining operations. Whether you sell your products through a dealer channel, direct to consumers, or in a business-to-business environment, Crowe Horwath LLP can help you address your unique challenges.

Our manufacturing CRM solutions can help transform your processes to increase revenue opportunities, enhance customer service, and improve employee productivity. Tailored Microsoft® Dynamics™ CRM solutions can help streamline your sales, marketing, and customer service workflows.

Sales
Your sales organization is always under pressure to produce results. With Crowe and Microsoft Dynamics CRM, you can provide your sales team with the processes, tools, and intelligence they need to help meet their goals. A customized CRM solution can help:

• Identify more opportunities by providing your sales team with visibility to your customers and prospects;
• Convert more leads into qualified sales opportunities through repeatable processes;
• Establish consistent sales best practices to ensure higher close rates.

Marketing
Help your marketing group operate strategically and capitalize on new opportunities. Crowe and Microsoft Dynamics CRM solutions can give your marketers the automated tools to help:

• Centralize and cleanse customer and prospect data, allowing the targeting of the most promising market segments;
• Introduce products and services to key audiences through structured campaigns;
• Measure the results of all marketing campaigns for analysis and improvement.

Customer Service
Every time an employee interacts with a customer or delivers a service, your business has an opportunity to strengthen customer loyalty, initiate up-sells and cross-sells, and build brand value. Crowe and Microsoft Dynamics CRM can help you:

• Translate your service touches into loyalty-building, profitable, effective interactions;
• Decrease issue resolution response time;
• Manage the customer service process to identify, escalate, and resolve client issues proactively.

Crowe can help you to leverage these improved sales, marketing, and customer service processes to provide business intelligence through business portals, dashboards and business scorecard reporting solutions.

For more information, contact Cullen Hunter at 616.752.4268 or cullen.hunter@crowehorwath.com.

Microsoft and Dynamics are either trademarks or registered trademarks of Microsoft Corp. in the United States and/or other countries.