Colleges and universities have a direct stake in helping students stay in school. Public and private institutions alike can benefit by becoming more proactive in recruiting, retaining, and serving students. Colleges that fail to retain them — like businesses that lose customers — face decreased enrollment and loss of tuition revenue. To improve student retention, educational institutions must identify and meet the needs of these customers.

Microsoft® Dynamics™ CRM tracks the student through the entire educational life cycle. Each time a recruiter, admissions counselor, or faculty member interacts with a student, CRM can be used to capture these interactions effectively and efficiently. Microsoft Dynamics CRM offers a unified approach to managing student profiles, demographic information, and academic progress, allowing you to improve service to your students.

Crowe Horwath LLP’s customized CRM solutions can help you track the student through recruitment, application, enrollment, graduation, alumni activities, and participation in fund raising. Specific applications include:

• Student recruiting — create a centralized system of all correspondence and recruiting activities for each prospective college student;
• Turning prospects into students — develop a standardized process to help move a prospect to enrolled student status;
• Case management — enable advisers to track issues, consider potential risk factors, and offer proactive methods for retention;
• Alumni commitment — manage and track fund-raising campaigns and gifts received for each alumni.

Crowe has the higher education expertise and technology solutions to help you improve student retention and to better understand the needs of your prospects, students, and alumni.

For more information, contact Todd Hubbard at 317.706.2677 or todd.hubbard@crowehorwath.com.

Microsoft and Dynamics are either trademarks or registered trademarks of Microsoft Corp. in the United States and/or other countries.